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Name: Holland, Stephen
Title: Associate Professor - Associate Director
Organization: Tourism, Recreation & Sport Management
Education: Ph.D., Recreation Resources Development, Texas A&M University, College Station, TX, 1985
Office Address: PO Box 118208 Gainesville, FL 32611-8208
Email: sholland@hhp.ufl.edu
Telephone: +1 (352) 294-1669


Dr. Stephen Holland oversees the Natural Resource Recreation & Ecotourism programs within the Department of Tourism, Recreation, and Sport Management. He also is Associate Director of the Center for Tourism Research and Development and an affiliate faculty member of the College of Natural Resources and the Environment and the UF Water Institute. He is one of seven social scientists from the Gulf of Mexico states serving on the Gulf of Mexico Fishing Management Council Socioeconomic Assessment Panel. He has also served as a recreational fisheries specialist for two Sea Grant Programs. His academic interests include marine, coastal and water-based recreation, park management and rural tourism development and eco-tourism, beaches and public use and visitor research. He has conducted research in five national park service areas, nine state parks, two national wildlife refuges, several rivers and public beach access and marina locations along the entire coast of Florida. He served as a voting member of the Natural North Florida - Original Florida rural tourism task force for over ten years. Since 1998, Dr. Holland has been PI/co-PI on 15 projects totaling ~$1 million from external funding with entities such as two federal agencies, three state agencies and four counties. He serves as a consultant to NOAA to recommend changes to surveys and research methodologies of charter boats in US coastal states, Hawaii and Puerto Rico. He has conducted recreational user surveys and carrying capacity research on three rivers. He has also conducted focus group and public meetings on recreational user conflicts on lakes and rivers; especially pertaining to boating. Dr. Holland has published articles in the Coastal Management Journal, Journal of Sustainable Tourism, the Journal of Soil and Water Conservation, Tourism Management, Marine Fisheries Review, Fisheries, North American Journal of Fisheries Management, and Trends in Park Practice. Dr. Holland’s research agenda focuses on economic development of rural areas through sustainable ecotourism and nature based and heritage tourism and better management of the environment by understanding the human dimension aspects of the recreational and tourism use of natural and semi-natural areas, especially water based areas by both residents and tourists.

Keywords: AIRBOATS; Beach; Beaches; Boating; Charter; Crowding; Ecotourism; Fishing; Parks; Recreation